Received two Gold Awards for designs that offers customised experiences for different lifestyles.
Awarded 58 trophies across nine categories ranging from Product Design to User Experience — for TVs, home appliances, smartphones and other devices
LONDON, U.K. – Mar 04, 2025 – Samsung Electronics Co., Ltd. announced that it received a total of 58 awards at the International Forum (iF) Design Awards 2025, a prestigious German international design competition. Included among the honors was a Gold Award for Samsung’s Ballie and advanced concept package design for small portable projectors, ‘BOJAGI’.
Founded in 1953 as Die Gute Industrieform e.V., the iF Design Awards evaluates a comprehensive range of factors, including differentiation and impact, across a total of nine categories: Product Design, Packaging Design, Communication Design, Interior Architecture, Professional Concept, Service Design, Architecture, User Experience (UX) and User Interface (UI).
“Innovation with AI can help resonate with our customers through the power of design” said TM Roh, President and Head of the Corporate Design Center at Samsung Electronics. “We will strive to provide designs that harmonise with consumers’ changing lifestyles and contribute to society and the lives of our consumers.”
Two Gold Awards Recognize Designs That Offer Customised Experiences for Different Lifestyles
Ballie[1], an AI companion robot for the home, acts as a personal assistant that can autonomously drive around the home to complete various tasks. By connecting to and managing home appliances, Ballie can provide a helping hand to users in many situations — continually learning from users’ patterns and habits to provide smarter, more personalised services.
Advanced concept package design for small portable projectors — named as ‘Sustainable Design & Communication, BOJAGI’ — was inspired by a traditional Korean tool called bojagi. The design was implemented using scrap fabric, and was designed to be able to package and sustainably be reused regardless of its shape.